Advanced Symbolics Inc.
Where artificial intelligence meets market research.
Improving Traditional Market Research
The #1 question customers ask us is “How do I know my market research is right?” You know it’s right the same way that we know any scientific research is right: It is repeatable.
When scientists do drug trials, they test the same drug in multiple markets and they know they have a solid treatment when each population responds well to the drug. If it succeeds in Boston but fails in New York, you don’t have a marketable drug.
With the advent of social media, researchers are now able to do repetitive market research trials on different platforms and when each platform gives the same result, they can trust that research.
You need the ability to create representative samples in online platforms that match the offline population.
That is what our patented AI, “Polly” is able to do.
Polly can see into the future – much more accurate trending and forecasting.
Near real-time measurement
Polly is always available and always working. Your market research is up to date every day, not once a year.
Direct questions can contain bias, and people often avoid answering controversial questions, especially when they are asked by a complete stranger. Polly doesn’t ask direct questions, eliminating bias and delivering accurate results and insights.
Because all studies are longitudinal, Polly can accurately determine how people will react to different situations and how their behavior will change.
Frequently Asked Questions
Are you complying with privacy regulations?
Yes. We access publicly available information shared on social platforms by consenting individuals. We do not access private communications.
Isn't online research biased?
The samples of our study are representative of the entire population, allowing us to learn about how the general society feels about the same subject.
Is this the same as putting out a web survey?
But not everyone is online.
Is this the same as Social Media Listening?
We study topics based on information gathered from large samples from targeted demographics. From this we can draw scientifically approved conclusions on the larger population.
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