Ask Polly

asiadmin | November 12, 2021  | Ask Polly | No Comments

This is a new feature where Polly samples Canadians to see what their feelings are on certain topics you can choose.

Our first question isGiven the recent warnings about supply-chain shortages on just about anything related to Christmas, including Christmas trees and toys, are Canadians changing their Holiday shopping habits?” The sample size for this question is 276,807 people, engagement is 25,146 individuals.

ANSWER:
The short answer is “no”…looking at the graph below, Polly notes there was a high level of engagement with the topic starting in late 2018 when supply chain issues were first widely reported in the news. Canadian concerns rose during the holiday period in 2018 and peaked in 2019, just before COVID-19 rolled in. Subsequently, in November/December of 2020 and 2021 (so far) concerns exist, but hasn’t peaked.

Level of engagement peaked in the fall of 2019

Perhaps more indicative than engagement (meaning that people are talking about it) is sentiment (how people feel about it). In 2018 and 2019, the predominant sentiment was anger and fear but in the last 2 years the predominant sentiment has been indifference. This could suggest that after the 4th wave of COVID-19, people are experiencing fatigue or, alternatively, experiencing acceptance of the “new normal.”

Polly expected the sentiment to be similar across gender but women seemed less engaged (the blue bar) than expected (the yellow dot), and men more so. People in the 55 & up age group are experiencing higher levels of anxiety and engagement over the topic.

Equally interesting, Polly notes that concerns are higher with higher income earners, with those earning between $100,000 and $200,000 being the most engaged on the topic. This could be due to the fact that higher income families have more disposable income to dedicate to gift-giving.

Ask Polly
Do you have a question for Polly? Send your question to Polly at the address below. Topics can be anything that can be formulated as a question and that people tend to talk about on social media. Questions should begin with “How do Canadians feel about…” or “What do Ontarians think about…” You can reference news articles or websites for reference. Note that we cannot reference brand names.

*ASI reserves the right to judge which topics are appropriate.

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