New Voices

New Voices

Photo credit: Taylor Simpson on Unsplash Polly, ASI’s AI-based opinion research tool, has one unique ability that many other research organizations don’t: the ability to go visit the past and find out, retro-actively, how opinions change over...
How reliable is your market research?

How reliable is your market research?

The $100,000 omnibus market research study your company pays for every year has just landed on your desk with a directive from your boss:  show me how your new marketing plan will address the issues in this study to increase profits for your division next fiscal. ...