Innovation through look-alike sampling

Innovation through look-alike sampling

Photo by Jacek Dylag on Unsplash If you can take any comfort during this economic recession, it is in knowing this:  You are not alone.  Right at this very moment, all around the world, entrepreneurs just like you are asking themselves the same questions: how do I...
Canadians: 👍 for Trudeau, Legault, Ford.

Canadians: 👍 for Trudeau, Legault, Ford.

Photo by Anton on Unsplash Polly spent last week looking into how Canadians feel about their leaders and, by and large, she’s found that we’re pretty upbeat about our politicians during an otherwise trying time for both our country and the world. While there was some...
THE POWER OF INSIGHT OVER VANITY METRICS

THE POWER OF INSIGHT OVER VANITY METRICS

Some managers often use certain vanity metrics as a proxy to tell them what they really want to hear. What role do vanity metrics play in your marketing strategy? For example, when your boss asks you for a sales report for your product from last quarter do you go to...
Polly Adapts to Changing Environment

Polly Adapts to Changing Environment

Since Polly first started her Super Tuesday examinations,  her forecasts have been influenced by two significant developments: Pete Buttigieg dropped out and endorsed Joe BidenAmy Klobuchar dropped out and endorsed Joe Biden  These changes had an impact on...