Canadians love a good cup of coffee, but most prefer McDonald’s and Starbucks to their homegrown competitor, Tim Hortons.
According to our patented AI—Polly—McDonald’s McCafe line of coffee is the most popular among Canadians. Using publicly available online information, Polly tracked a representative sample of the Canadian population consisting of more than 274,000 people and interpreted how they were discussing coffee from five different coffee chains.
Of all the people who have engaged on Mcdonald’s coffee, 65% feel positive about the product. Polly found that people discussing McDonald’s coffee are often talking about good taste and low price.
Followed close behind is Starbucks coffee; 63% of people feel positive toward coffee from Starbucks. While people engage on the price of Starbucks much less than McDonald’s, people tend to have positive impressions of the taste. McDonald’s has more than 1,400 locations in Canada while Starbucks operates approx. 1,500.
Coffee from Canadian icon Tim Hortons, with more than 4,300 locations across the country, is not seen nearly as positively among Canadians. In fact, of the five different coffee chains compared, Tim Hortons came in last with only 49% of people engaging on Tim Hortons discussing its coffee positively while a full 30% engaged negatively toward the product. Polly noticed many people perceive Tim Hortons coffee to be of lesser quality and not taste as good as its competitors.
Van Houtte Coffee Services is comfortably in third place; of all the people engaging on Van Houtte coffee, 60% feel positively toward the product. Van Houtte also had the highest percentage of people who are neutral or undecided on their coffee, coming in at 30%. Headquartered in Montreal, Van Houtte has stand-alone locations and also supplies coffee directly to businesses and offices.
Canadian Coffee chain Second Cup, which has more than 250 locations, takes the fourth position with 54% of people feeling positive towards its coffee.
Date Range: Jan. 1, 2019 – Nov. 7, 2019
Sample Size: 274,300