ASI’s Blog

Canadians: 👍 for Trudeau, Legault, Ford.

Photo by Anton on Unsplash Polly spent last week looking into how Canadians feel about their leaders and, by and large, she’s found that we’re pretty upbeat about our politicians during an otherwise trying time for both our country and the world. While there was some...

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THE POWER OF INSIGHT OVER VANITY METRICS

Some managers often use certain vanity metrics as a proxy to tell them what they really want to hear. What role do vanity metrics play in your marketing strategy? For example, when your boss asks you for a sales report for your product from last quarter do you go to...

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